Executive Summary

The ASEAN Creative Economy, which comprises diverse industries, is undergoing rapid growth, driven by geopolitical transformation, digitalisation, and sustainability. This report explores these factors and their impact across the ASEAN Member States (AMS).

Digitalisation and technology have revolutionised access and distribution in the creative sector, impacting sectors as diverse as design, fashion, and the performing arts to an extent unimaginable even a decade ago. The increasing emphasis on sustainability is also shaping the development of the creative economy. For example, it is increased demand, for environmentally friendly materials or for ethical production practices. Digitalisation has also enhanced sustainability by streamlining processes and the use of resources.

This report explores the convergence of these factors and the new opportunities to develop the creative economy, focusing ASEAN’s role in fostering innovation and reshaping industries.

The Introduction explains the research methodology and scope of the report and delves into the complexities involved in defining and measuring the creative economy. Section 2 examines the potential of creative economy.  Section 3 explores relevant trends, such as how the creative economy can support recovery from the COVID-19 pandemic, digitalisation, and sustainability. Section 4 offers recommendations for fostering a robust and inclusive ecosystem for the creative economy, while Section 5 provides relevant case studies.  Ultimately, the report seeks to contribute to the development of a vibrant and resilient creative ASEAN ecosystem, where innovation and sustainability can coexist and thrive.