Preservation and Promotion of Cultural Heritage

Media, Culture, and Arts Platform
Flagship Report
Preservation and Promotion of Cultural Heritage
2 June 2026
Culture and Arts
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Executive Summary

This report investigates some trends, challenges, and opportunities in the preservation and promotion of cultural heritage across the ASEAN region. It begins by defining cultural heritage in the ASEAN context and exploring key considerations in its preservation and promotion.

The report provides the context of ASEAN cooperation on cultural heritage and regional initiatives. It then delves into significant trends and provides recommendations for the protection and promotion of cultural heritage. These include a shifting focus towards intangible cultural heritage and the challenge of balancing economic growth with heritage preservation.

The report addresses critical issues such as the loss of cultural heritage, rapid urbanisation, climate change on heritage sites. It explores the role of digital transformation in heritage preservation, discussing accessibility, cultural, and ethical considerations. The report also examines the effect of non-Southeast Asian cultural content and heritage in the region, and the complexities of international cooperation in heritage preservation efforts.

Through case studies, the report illustrates various approaches to heritage preservation and promotion. These include cultural initiatives for peace building, programs connecting artisans to global markets, efforts to revitalise traditional craft villages, the integration of historical sites into urban design, community-based heritage initiatives, culturally sensitive relocation projects, and devising strategies to address climate change.

The sections explore the implications in pursuing economic growth through creative industries while acknowledging the need for sustainable and culturally sensitive development, as well as the contribution of cultural initiatives to regional peace. The sections emphasise the importance of community involvement, the preservation of intangible heritage, and the need for strategies to address environmental and technological changes.

The report calls for a context-sensitive approach to cultural heritage promotion and protection in Southeast Asia. It underscores the need for policies and practices that balance economic development with cultural preservation, empower local communities, and respect the dynamic nature of cultural heritage. By addressing these complex issues, ASEAN can ensure that cultural heritage remains a vibrant, inclusive, and economically viable aspect of the region’s identity and development.

Section 1 introduces the topic of the preservation and promotion of cultural heritage, and defines the report’s objectives, scope, and methodology. It provides definitions and considerations on preservation and promotion of cultural heritage. Section 2 provides the context for ASEAN cooperation. Section 3 investigates trends, defines challenges, and offers recommendations. Section 4 offers some case studies and examples, while Section 5 provides a conclusion.

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